Gilbert Aggrey, popularly known as Abeiku Santana, has just earned another Master’s degree. This latest feat was Master’s degree in Marketing Strategy from the University of Ghana Business School.
Abeiku Santana is a well-known seasoned professional with a wealth of knowledge in various areas of media, public relations, and marketing. Also, he has expertise in relationship marketing, brand strategy, social marketing, strategic management, and marketing research.
During his studies at the UGBS, the renowned broadcaster continued the trajectory. He developed a keen interest in the hospitality industry and its dynamic nature.
He conducted a research study on service quality and hotel performance post-COVID-19, which has garnered significant attention. His research aimed to explore how service quality affects the performance of hotels in the wake of the COVID-19 pandemic. A pertinent issue in the hospitality industry.
In addition to his Master’s degree, in Marketing Strategy from the University of Ghana Business School, the Okay Fm presenter also holds a Master’s degree in Tourism and Hospitality Management from the University of Cape Coast. And also Postgraduate Diploma in Public Administration from GIMPA.