Ghanaian Sports Broadcast Journalist, George Addo Jnr has joined the British Broadcasting Corporation (BBC). After more than a decade of work on the Ghanaian and African scene.
George has, in the last ten years, worked with Ghana’s largest media conglomerate, the Multimedia Group Limited. And will be looking to make all that experience count in further strengthening the BBC as the leading sports news platform in Africa and the world.
George becomes the third Ghanaian Sports Journalist after Yaw Ampofo Ankrah and Ibrahim Sannie Daara to join the BBC and work with the corporation on site in the United Kingdom.
He holds a bachelor’s degree in Linguistics and Psychology from the University of Ghana. Also, he has a post-graduate certificate from the Global School of Business – UK in Sports Marketing and Communication.
George’s love affair with sports stretches back to his days as a student. During his time at the university, he played a pivotal role in the University of Ghana’s Sports for Development Programme and provided extensive research for the Ghana Universities Sports Association.
At Radio Universe, the campus station, George rose to the position of Head of Sports. He led the strategic coverage of two University of Ghana Sports Association games; that is the West African Universities Games and the World University Games. These giant strides did not go unnoticed, as he was subsequently adjudged Student Reporter of the Year in 2013 by his peers and the university community.
George Addo Jnr journey at the Multimedia Group
When George made the step up to Joy FM, he fit in seamlessly and was the radio station’s chief football commentator for nine years. This role saw him deliver world-class commentary on several major sporting tournaments. Notably including five Africa Cup of Nations (AFCON) tournaments, two European football championships, five UEFA Champions League campaigns, three search FIFA World Cup tournaments and seven Ghana Premier League campaigns.
George Addo Jnr joins the BBC
Rated as one of the best English commentators in Ghana. George’s crystal clear, distinct and captivating commentary on radio and TV made him a three-time nominee. For the PAV Ansah Communications Award under the prestigious EMY Africa Awards scheme.
He was accredited to cover three consecutive UEFA Champions League finals in 2016, 2017, and 2018.
Indeed, Addo created a bit of history for himself when, in 2021, he delivered commentary on the Euros final between England and Italy from Wembley for Joy FM. That same tournament saw him deliver television commentary for Joy Prime, who had exclusive TV rights to the games.
A zealous storyteller
George used his creativity to craft excellent documentaries and features on the Ghanaian league. Hence, positioned him for an award from the Ghana Premier League Board for his significant promotion of the topflight in 2013 and 2014. He was also chief athletics reporter at Joy FM, covering five major competitions. Thus; the 2017 World Athletics Championships in London, the 2018 Indoor Athletics Championships in Birmingham, the 2018 Africa Athletics Championships in Asaba (Nigeria), the 2019 World Athletics Championships in Doha, and the 2022 World Athletics Championships in Oregon.
George’s catalogue of interviewees is also quite rich. He’s interviewed top personalities like CAF President Patrice Motsepe, Borussia Dortmund CEO Carsten Cramer. As well as Liverpool legends Ian Rush, Robbie Fowler and John Barnes. He has also interviewed World Athletics boss Lord Coe and legendary football commentators Peter Drury, Jim Beglin. These are a few names among other distinguished personalities in the sports world.
George has also been featured on some of the world’s leading and influential media platforms. These includes SuperSport, talkSPORT, Newzroom Afrika, DW, and the BBC, where he now calls home.
His experience in communications saw him handed the role of media lead for Borussia Dortmund. This was during first official visit to Ghana and Africa.
Additionally, he was also named Communications Director of the Coach Hene Sports Club in East Manchester last month.
George starts journey with BBC
George began his new role at the BBC in March 2023. He has already slotted in as football reporter a number of times on the station’s Sports World radio show, which airs on weekends.
George Addo Jnr joins the BBC
Despite being permanently based with the BBC now. As partner station for the Multimedia Group in Ghana means Addo will still do a few programs for the Multimedia group.
However, his primary focus at the moment is to make an impact at BBC Quay House in Salford, where he now calls home.
Source: Joy Sports
